Chapter 5

Chapter 5

In-Chapter Questions



 1. (Pg. 194):   How can social networking sites such as Facebook become part of everyday life?

 ·         '''Facebook incorporates all the aspects of our digital and somewhat daily lives. Facebook can be used for personal use and also for corporate use to help a company promote the business and maintain relationships with customers. '''

 2. (Pg. 194):   Besides par social interactions what are some other ways Facebook can be used?

 ·         '''Facebook can be used for sending e-mails via the Facebook e-mail address, messaging, status updates, group discussion, uploading and viewing pictures, and maintaining calendars of social events. '''

 3. (Pg. 194):   What are the pros and cons of using a social networking site in a business setting?

 ·         '''The pros of using social networking in business settings are that it provides a way for companies to connect with customers and maintain relationships. '''

 ·         '''The con of using social networking sites in business settings is that Facebook opens up the door for the comments of those that are unhappy with the product or service they received to be viewed by other current or potential customers. This holds true even if the business tries to correct its mistake with the customer. '''

 4. (Pg. 200):   How can IM be used to better manage a distributed workforce?

 ·         '''It can be used to manage a distributed workforce because it allows for real-time communication which saves time because each IM user can know immediately if a contact is available as opposed to playing phone or e-mail tag. '''

 5. (Pg. 200):   If you were the owner of a small company would you allow your employees to use IM while working? If so, what rules would you impose? If not, why?

 ·         '''We would allow them to use IM because it is more efficient than having to wait for an email or phone call. The employee can know instantly whether the person they are asking something of is available or not and can receive a quick response to a question. Rules would be imposed to prevent employees from using IM for any communication unrelated to business. '''

 6. (Pg. 202):   What happens when virtual reality becomes more desirable than experiencing nature in the wild?

 ·         '''As stated by Olivia Pergams and Patricia Zaradic, “Declining nature participation has crucial implications for current conservation efforts. It is probable that any major decline in the value placed on natural areas and experiences will greatly reduce the value people place on biodiversity conservation. Additionally, the shift away from outdoor activities is particularly damaging to children. The preference for indoor, virtual reality activities is known as videophilia.” '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l1 level1 lfo1"> 7. (Pg. 219):   Many organizations have recognized the power and benefits from offering free web services to the public, with an increasing number of organizations offering free access to parts of their databases…why are companies doing this?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l1 level2 lfo1"> ·         By providing access to useful Web services, organizations can build and strengthen customer relationships, providing a base for revenue-generating services.

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l1 level1 lfo1"> 8. (Pg. 222):   What if information on the Web was organized in a way that users could more easily find information or related media?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l1 level2 lfo1"> ·         '''The use of semantic web principles in the design of web sites, such as Google, give computers a way to read the pages, and search engines will be able to give richer and more accurate answers. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l1 level1 lfo1"> 9. (Pg. 227):   Do you use online travel agencies for assisting you with your travel plans? If so, which service provider do you use, and why did you make this choice? If not, why not?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level1 lfo6"> ·         '''Over the past decade, many travelers have switched from using traditional travel agencies to online booking sites such as Expedia.com or Orbitz.com. These sites will find you hotels and flights at the same price the same price you could find searching individually. This is cheaper than using a travel agency who would charge you a fee for their services. It also makes the decision process more hands-on. This is the preferred method of most people today. They want to be more involved in the process and have more control. One might even say that these sites are a disruptive innovation, in that they have changed the way people book vacations and may slowly push travel agencies out of business.'''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l1 level1 lfo1"> 10. (Pg. 227):   Forecast the future of traditional travel agencies. How can travel agencies use social media to attract and retain customers?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l1 level2 lfo1"> ·         '''The future of traditional travel agencies is weak because all the information they have can now be found on the Internet. It saves time and money because it cuts out the middle man. Travel agencies could use social media to advertise discounts on customers’ vacations by booking with them. Also, the currently satisfied customers could be asked to leave a review in order to attract new customers to the agency. '''

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<p class="MsoNormal">Chapter 5 Review Questions 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 1. What is Web 2.0? Give some examples of Web 2.0 capabilities.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         The term Web 2.0 refers to dynamic Web applications that allow people to collaborate and share information online 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         Examples of Web 2.0 capabilities include social software, enterprise 2.0, collective intelligence, and the Facebook/LinkedIn/Twitter workspace.

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 2. How can social software help harness the wisdom of the crowd?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Social software can help harness the wisdom of the crowd on the basis of collective intelligence. Collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts, as demonstrated by the online encyclopedia Wikipedia, which is entirely based on its users’ contributions. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 3. Why is using Web 2.0 applications an important factor for attracting and retaining employees?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''According to the text, “Although 50% of business in the U.S. ban social networking sites at work, many millennials are skilled at finding creative work-arounds to circumvent such policies. As a result, companies are increasingly starting to embrace Web. 2.0 techniques and social software to enhance communication, cooperation, collaboration, and connection.” '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 4. How can social software enhance communication?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Social software opens up a vast array of opportunities for organizations to present themselves to potential customers, and it opens up channels for customers to voice their opinions about the organization. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 5. What is blogging, and why are blogs sometimes controversial?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Blogging is the process of creating an online text diary made up of chronological entries that comment on everything from one’s everyday life, to wine and food, or even computer problems. Blogging can be controversial because it gives the ability to bring breaking news to the public, but often times journalistic corners are cut, making the blog less accurate. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 6. Explain the difference between blogging and microblogging tools?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Microblogging tools are also known as social presence tools, are similar to blogging, which enables people to voice their thoughts; however, in contrast, blogs, which often contain lengthy posts, the social presence tools are designed for relatively short status updates. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 7. What is the network effect?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''The network effect is the notion that the value of a network (or tool, or application based on a network) is dependent on the number of users. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 8. How can social bookmarking and social cataloging help in an organization’s knowledge management efforts?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''For organizations, social bookmarking can assist in knowledge management and the harnessing of the collective intelligence of the employees. Using enterprise-oriented social bookmarking tools, it is easy to map “islands” of knowledge within an organization, which is helpful for finding experts on a specific topic. Thus, social cataloging is the creation of a categorization system by users. Organizations can use social cataloging for structuring information and making it more accessible and useful. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 9. What is tagging, and how are organizations using it in their Web sites?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Tagging is manually adding metadata to media or other content. Metadata is simply data about data. Organizations use tagging to help return results whenever users search via a search engine. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 10. What are virtual teams, and how do they help improve an organization’s capabilities?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Virtual teams are comprised of highly specialized members, many of whom are from different geographic areas. These teams collaborate on projects from all over the country/world in order to get them completed efficiently and effectively. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 11. What is a wiki? Why would an organization want to implement a wiki?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''A wiki is a website that allows people to access, post, add, edit, and comment on information. Organizations may implement a wiki in order to give employees the ability to contribute and edit content across a wide variety of applications. Implementing wikis can assist in designing software, helping people find media, and even helping people play video games. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 12. Explain what is meant by crowdsourcing, and how the web is enabling this form of collaboration?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Crowdsourcing uses everyday people from all over the world as a cheap labor source. The Web is enabling this type of collaboration because it brings these people together in order to work on projects, which is an innovating way to reduce costs and use crowd expertise. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 13. How can organizations use social networking to connect their customers?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Organizations can use social networking to interact with their customers and receive feedback from the customers. Companies are able to promote their business through the use of social media and can generate a larger customer base with this kind of marketing. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 14. What is viral marketing? What capabilities of the Web help spread the virus?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Viral marketing is using the network effect to increase brand awareness. It is described as a good marketing technique driven by word-of-mouth or person-to-person communication transmitted through social networks. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 15. What capabilities will define the Web of the future?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·          The World Wide Database :   The ability for databases to be distributed and accessed from anywhere

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·          Open Technologies :   The design of Web sites and other software so that they can be easily integrated

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·          Open ID :   The provision of an online identity that can easily be ported to mobile devices, PCs, and more, allowing for easy authentication across different Web sites 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·          Integration of Legacy Devices :   The ability to use current mobile device, such as iPhones, laptops, and so on, as credit cards, tickets, and reservations 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·          Intelligent Applications :   The use of agents, machine learning, and semantic Web concepts to complete intelligent tasks for users 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 16. Why is organizational culture an important factor in Enterprise 2.0?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Organizational culture is an important factor in Enterprise 2.0 because Web 2.0 sites base their success on user-driven self-expression. On the Web people participate by choice, but people in organizations cannot be forced to participate. So, organizations need to understand the multiple stakeholders, personalities, and perspectives of the future users and ensure that any Enterprise 2.0 initiative will appeal to the organizational members. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 17. Why can social media be both a blessing and a threat for organizations?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''They can be a blessing in that they can aid in the marketing of the organization, but it can be a threat because customers can post inappropriate content about the company. A company has to walk a fine line with removing this content, and not alienating its fans. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo2"> 18. How can organizations plan for social media disasters?

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l0 level2 lfo2"> ·         '''Companies should routinely check social networking sites before making hiring decisions. Many applicants have lost their job offer they almost had secured because of information posted on the applicant’s social networking page. '''

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<p class="MsoNormal">Chapter 5 Self-Study Questions 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 1. Collective intelligence is based on the notion that disturbed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of _______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         C—Individual Experts 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 2. Social presence tools are used for ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         C—Short status updates

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 3. Tagging is adding ______ to a piece of information such as a map, picture, or Web page.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         A—Metadata 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 4. The process of adding information such as latitude and longitude to pictures, videos, or other information is called ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         C—Geotagging 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 5. Successful Enterprise 2.0 initiatives consider ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         A—Organizational culture 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 6. ______ is the process of creating an online diary made up of chronological entries

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         C—Blogging 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 7. Netcasts are also known as ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         A—Podcasts 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 8. RSS allows you to do all of the following except ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         D—Edit a netcast

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.5in;mso-add-space: auto;text-indent:-9.0pt;mso-list:l4 level3 lfo3"> §   '''RSS Allows:   Publishing of a video blog, publishing of current news stories, and receipt of current news stories. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 9. Wikis are a type of Web site where people can ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         D—All of the above 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.5in;mso-add-space: auto;text-indent:-9.0pt;mso-list:l4 level3 lfo3"> §   Post information, comment on information, and access information 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo3"> 10. ______ communication is when people are meeting at the same time or in real time.

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l4 level2 lfo3"> ·         A—Synchronous 

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<p class="MsoNormal">Chapter 5 Assigned Problems 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l2 level1 lfo4"> 1. Match the following terms with the appropriate definitions

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Social Media : A—Web 2.0 applications allowing people to communicate, interact, and collaborate in various ways

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Asynchronous :   J—Not coordinated in time

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Metadata :   G—Data about data

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Social Networking : I—Using Web-based services to link friends or colleagues

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Peer Production : C—The creation of goods or services by self-organizing communities

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Social Software :   H—Tools enabling people to voice their thoughts using relatively short “status updates”

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Netcasts :   B—Digital media streams that can be distributed to and played by digital audio players

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Folksonomy :    E—User-created categorization system

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Net Effect :    D—The notion that the value of a network (or tool or application based on a network) is dependent on the number of other users

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Blogging :    F—The process of creating an online text diary made up of chronological entries

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo4"> 2. (#3):    Go to the Web site Programmable Web (www.programmableweb.com). List some interesting mashups you find. What factors do you think make a good mashup website?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          KPI Monitoring :   Online tool for monitoring the key business metrics independently of the source data.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Twitter Hashtag Blaster :    Enables the ability to add an official Twitter button to your word press that you can change to target any hashtag you want.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Shared Count : Utility that will fetch social media shares for a URL.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo4"> ·          Factors that make a good mashup website :   Accurate information and an easy to use format.

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo4"> 3. (#9):   Envision and describe general features of Web 3.0 applications. Describe a feature you would like to see in the next version of the Web.

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l2 level2 lfo4"> ·         '''We would like to see an increase in the overall integration of technologies and the Web, so that databases can be accessed anywhere over all types of devices (i.e., phones, laptops, etc.) and software systems can be easily integrated with Web sites and online applications. '''

<p class="MsoNormal">Chapter 5 Assigned Case #1 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l5 level1 lfo5"> 1. What effect does the “Digg Effect” have on Web sites that are featured on Digg.com?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo5"> ·         '''If a news story or link is submitted to Digg.com and site users like it (i.e. dig it), the story moves to the front page. If the story proves unpopular, site users vote to bury it, and it disappears. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo5"> 2. What are the positives and negatives to a news site that organizes its stories using user input?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo5"> ·          Positives :   Popular content and stories are always at the top of the site for those that are interested.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo5"> ·          Negatives :   There are groups that will deliberately try to bury a story, and the individuals’ vote who actually like the story will not matter because the group will dictate the content.

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo5"> 3. How do you think Digg.com generates revenue? How do you think Digg.com will do in the future? What are main threats to its current business?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo5"> ·         '''We think that Digg.com generates revenue by ads placed on the site. '''

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo5"> ·         '''It is hard to say how Digg.com will do in the future. If the site is diligent in detecting and correcting security breaches to user accounts, then they should have a bright future. Also, the “gaming groups” should not be able to sway how content is presented. '''

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l5 level2 lfo5"> ·         '''Facebook is the main threats to Digg.com’s current business. This due to the fact that people can get all the news and popular content in one place. They do not have to visit a separate site in order to see news stories from their favorite outlets. '''