Chapter 6

Chapter 6 

In-Chapter Questions   



 1. When is the best time to list an item? What are the best strategies to respond to seasonal changes? Which items are selling well, and which aren’t worth listing? What is the best strategy for setting starting bids or reserve prices? How can sellers gain this insight and benefit from the tremendous amounts of historical data?

 ·         '''eBay allows users to access tools and reports that help sellers analyze their past auctions. Sellers can use the information from their past auctions to determine successful times and strategies for selling items.'''

 2. (Pg. 236):   How can eBay utilize its traditional data to help both buyers and sellers?

 ·         '''eBay can utilize its traditional data by analyzing bidding behavior over the life of an auction. This data is used to help fine-tune eBay’s systems, so the company is able to provide maximum performance. '''

 3. (Pg. 236):   Given the speed and volume of transactions on eBay, what business analytics and visualization tools could be used to better track and reduce fraudulent transactions?

 ·         '''eBay can mine its massive data warehouse to determine behavior patterns that suggest fraudulent activity. '''

 4. (Pg. 236):   How could legitimate buyers and sellers help eBay improve its tools for fighting fraud?

 ·         '''Legitimate buyers and sellers can use the data provided by eBay to make good decisions and can report any type of fraud that is occurring. '''

 5. (Pg. 248):   Can ads come to the rescue?

 ·         According to Mediamark’s survey, seventy percent of the respondents find mobile ads annoying, while almost twenty-five percent of the respondents are willing to watch ads if the cost of live TV on their mobile devices is lower.

 6. (Pg. 254):   *Go to www.imdb.com* Who was the blond in Indiana Jones and the Kingdom of the Crystal Skull?

 ·         Cate Blanchett

 7. (Pg. 254):   *Go to www.imdb.com* Who was the Native American actor who played Tonto in the Lone Ranger?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         Jay Silverheels 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 8. (Pg. 254):   What made Robert Blake famous and what animal was his costar?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''He was made famous by the show “Baretta”. His animal costar was his pet cockatoo. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 9. (Pg. 254):   How can IMDb use automated tools to ensure accuracy of the information submitted by users of other sources?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''They could use automated tools to pull information from databases to cross reference to ensure the accuracy of the submitted information. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 10. (Pg. 254):   How could user generated content be used to predict the success of future movie releases?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''The site could pitch an idea and storyline to the users of the site, and the users could give feedback. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 11. (Pg. 267):   If your neighbor is watering his lawn and accidently waters some your grass, have you “stolen” your neighbor’s water?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''No because the neighbor is the one who watered your grass for you. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 12. (Pg. 267):   When you tune in a station on your car radio, are you illegally using the “free” radio?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''No because it is free. The only radio that you have to pay to listen to is satellite radio and not every car has that capability. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 13. (Pg. 267):   If you are sitting in your car with your laptop in front of a business with in-house Wifi service and you are surfing the Internet by “piggybacking” on the business’ Internet access, are you stealing Internet service?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''According to most Internet service providers, the answer is “yes” because piggybacking allows you to use, for free, a service that costs the business. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 14. (Pg. 267):   How does GIS help in analyzing geospatial related data?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''Typically, GIS provides a user with a blank map of an area. The user can then add layers of information they to get the answers they are searching for.'''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 15. (Pg. 270):   Discuss the benefits and drawbacks of online medical records

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''Benefits:   Physicians can digitally store any diagnosis, which facilitates the sharing of information between them, the nurses, and even the insurance companies. '''

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''Drawbacks:   The privacy of the patients could be breached if the data security is not closely monitored. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 16. (Pg. 270):   Computer-aided diagnosis can replace years of experience providing opportunities for young inexperienced physicians. Contrast the benefits and drawback for patients and physicians.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''For patients:   A quick diagnosis can be reached with a doctor who does not have much experience. However, if they do not understand the information given to support the diagnosis then the patient could be the victim of medical malpractice. '''

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''For Physicians:   Older physicians did not have the advantage of computer-aided diagnosis so it undermines all of the hard work they did in medical school to have young doctors using the computer instead of their education to make decisions about their patients. Younger physicians who did well in medical school and understand the technology behind computer-aided diagnoses can put themselves heads above their older counterparts. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l5 level1 lfo1"> 17. (Pg. 270):   Will there be a place for physicians without computer skills in the future? Why or why not?

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l5 level2 lfo1"> ·         '''We do not believe so because everything is so technologically driven. Most, if not all, professions will have to have computer skills in order to keep up with the increase in the use of technology over the years.'''

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<p class="MsoNormal">Chapter 6 Review Questions 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 1. How can a continuous planning process help businesses respond to external threats and opportunities?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''A continuous planning process can help businesses respond to external threats and opportunities by analyzing data from the operational level of the organization. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 2. Describe the difference between entities, tables, rows, and attributes in a database

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Entity :   Something you collect data about, such as people or classes

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Table :   A collection of related records in a database where each row is a record and each column is an attribute

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Row :   A record in a table

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Attribute :   A column in a table

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 3. What is the importance of mater data management?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''The importance of master data management is to come to a single version of the truth using data that is shared among multiple users within the organization. Also, the different business units and different corporate levels have to agree on the meaning of the master data items or how to handle duplicates. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 4. What are the advantages of DBMS?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Program Data Independence :   Much easier to evolve and alter software to changing business needs when data and programs are independent

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Minimal Data Redundancy :   Single copy of data ensures that storage requirements are minimized

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Improved Data Consistency :   Eliminating redundancy greatly reduces the possibilities of inconsistencies

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Improved Data Sharing :   Easier to deploy and control data access using a centralized system

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Increased Productivity of Application Development :   Data standards make it easier to build and modify applications

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Enforcement of Standards :   A centralized system makes it much easier to enforce standards and rule for data creation, modification, naming, and deletion

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Increased Security :   A centralized system makes it easier to enforce access restrictions

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Improved Data Quality :   Centralized control, minimized redundancy, and improved data consistency help to enhance the quality of data

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Improved Data Accessibility :   A centralized system makes it easier to provide access for personnel within or outside organizational boundaries

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Reduced Program Maintenance :   Information changed in the central database is replicated seamlessly throughout all applications

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 5. Explain the differences between OLAP and OLTP

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          OLAP :   (Online Analytical Processing)—Refers to a process of quickly conducting complex, multidimensional analysis of data stored in a database that is optimized for retrieval using graphical software

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          OLTP :   (Online Transaction Processing)—Refers to immediate automated responses to the requests of users. Designed to hand multiple concurrent transactions from customers

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 6. Describe how OLAP enables users to conduct multidimensional queries

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''The OLAP server enables users to conduct multidimensional queries because it understands how data is organized in the database and has special functions for analyzing the data. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 7. What is the meaning of support and confidence in the context of data mining?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''Data mining provides capabilities for discovering hidden predictive relationships in data. Support has to be given on the basis of these relationships. Additionally, the users of the data must be confident that the algorithms used yielded the correct and desired results. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 8. Explain the difference between clustering and classification

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Clustering :   The process of grouping related records together on the basis of having similar values for attributes

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Classification :   Used when the groups (“classes”) are known beforehand, and records are segmented into these classes.

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 9. What is the relationship between measures and dimensions?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Measures :   Sometimes called facts, are the value or numbers the user wants to analyze such as the sum of sales or the number of orders placed.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Dimensions :   Provides a way to summarize the data such as region, time, or product line.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Relationship :   Sales (a measure) could be analyzed by product, time (year, quarter, week), geographical region or distributor (dimensions)

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 10. Describe and give examples of two types of Web Mining:

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Web Content Mining :   Extracts textual information from Web documents. An example would be a Web Crawler (gathers sites and documents that match pre-specified criteria and places this information in a massive document warehouse).

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Web Usage Mining :   Analysis of a Web site’s usage pattern, such as navigational patterns. An example of this would be clickstream data (records the user’s path through a website).

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 11. What is a Web site’s stickiness, and why is it important?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''Stickiness is the ability of a Web site to attract and keep customers. This is important because it helps the site to optimize its structure. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 12. Explain the purpose of a model within a DSS?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''Decision Support System (DSS)—is a special purpose information system designed to support organizational decision making related to a particular recurring problem. Typically used by managerial-level employees to help them solve semi-structured problems such as a sales and resource forecasting. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 13. Explain the difference between explicit and tactic knowledge

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Explicit Knowledge :   Reflects knowledge that can be documented, archived, and codified, often with the help of information systems

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Tactic Knowledge :   Reflects the processes and procedures that are located in a person’s mind and how to effectively perform a particular task

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 14. Describe four types of intelligent agents. How can they be used to benefit organizations?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          User Agents :   Agents that automatically perform a task for a user, such as automatically sending a report at the first of the month, assembling customized news, or filling out a Web form with routine information

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Buyer Agents (Shopping Bots) :   Agents that search to find the best prices for a particular product you wish to purchase

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Monitoring and Sensing Agents :   Agents that keep track of key information, such as inventory levels or competitors’ prices, notifying the user when conditions change

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·          Data Mining Agents :   Agents that continuously analyze large data warehouses   to detect changes deemed important by a user, sending a notification when such changes occur

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 15. What is a knowledge management system, and what types of technologies make up a comprehensive system?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         A knowledge management system refers to the processes an organization uses to gain the greatest value from its knowledge assets.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         Comprehensive System:   Enhances innovation and creativity, improves customer service, shortens product development, streamlines operations, enhances employee retention, and improves organizational performance 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 16. How can visual analytics be used to gain business intelligence and improve decision making?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         '''The combination of various analysis techniques and interactive visualizations solves complex problems by combining human intelligence and reasoning capabilities with technology’s retrieval and analysis capabilities. This can improve decision making because it merges the strengths of both humans and machines. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l2 level1 lfo2"> 17. What is the purpose of using layers in GIS applications?

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l2 level2 lfo2"> ·         In GIS, related data can be made visible or invisible when viewing a map; each layer acts like a transparency that can be turned on or off and processes additional information, such as roads, utilities, zip code boundaries, flood plains, etc.

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<p class="MsoNormal">Chapter 6 Self-Study Questions

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 1. In a DBMS, an entity is represented as a (n) ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         B—Table   

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 2. A (n) ______ report provides a summary of critical information on a recurring schedule.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         C—Key indicator        

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 3. In order to swiftly respond to a highly competitive and rapidly changing environment, organizations utilize a ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         A—Continuous planning system 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 4. ______ is used to determine the likelihood of new customers to default on a loan.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         C—Classification   

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 5. Web usage mining entails analyzing ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         A—Clickstream data 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 6. Market share analysis is a type of model typically used by the ______ function of an organization.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         A—Marketing 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 7. Examples of the types of activities that can be supported by ESs include all of the following except ______.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         A—Payroll calculations 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         Includes:   Financial planning, machine configuration, and medical diagnosis 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 8. ______ agents keep track of key information such as inventory levels, notifying the users when conditions change.

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         C—Monitoring and sensing 

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 9. What is true about knowledge management?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         D—All of the above are true 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.5in;mso-add-space: auto;text-indent:-9.0pt;mso-list:l0 level3 lfo3"> §   As baby boomers retire at an increasing rate, knowledge management is helping organizations capture their knowledge 

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.5in;mso-add-space: auto;text-indent:-9.0pt;mso-list:l0 level3 lfo3"> §   A knowledge management system is not a single technology but a collection of technology-based tools

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.5in;mso-add-space: auto;text-indent:-9.0pt;mso-list:l0 level3 lfo3"> §   '''Finding the right technology to manage knowledge assets is much easier than identifying what knowledge is needed, why it is needed, and who has this knowledge. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l0 level1 lfo3"> 10. Which of the following is an example of attribute data commonly used in GIS applications?

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l0 level2 lfo3"> ·         D—Annual sales 

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<p class="MsoNormal">Chapter 6 Assigned Problems 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l3 level1 lfo4"> 1. Match the following terms with the appropriate definitions

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Social Network Analysis :   C—A technique that attempts to find groups of people who work together, to find who don’t collaborate but should, or to find experts in particular subject areas

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Measures :   F—The values or numbers a user wants to analyze

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Master Data :   J—The data that is deemed most important in the operation of a business

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Web Content Mining :   H—Extracting textual information from Web documents

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Online Processing :   E—Processing of information immediately as it occurs

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Data Mining :   D—A set of applications used to find hidden predictive relationships in a data set

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Expert System :   B—A special-purpose information system designed to mimic human expertise by manipulating knowledge (understanding acquired through experience and extensive learning) rather than simply information

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Digital Dashboard :   I—A user interface visually representing summary information about a business’s health, often from multiple sources

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          Geographic Information System :   A—An information system designed to analyze and store spatially referenced data

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·          DSS :   G—A special-purpose information system designed to support organizational decision making primarily at the managerial level of an organization

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l3 level1 lfo4"> 2. (#3):   Visit www.amazon.com and search for a product of interest to you. What attributes are likely stored in Amazon’s database?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l3 level2 lfo4"> ·         Price, size, color, quantity, etc.

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l3 level1 lfo4"> 3. (#15):   How do you prefer your desired information be presented? Do you use any type of visualization tools? If so, which ones?

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l1 level1 lfo6"> ·         '''I do not use any type of special visualization tools. I do find the windows system to be very helpful. I think it is the reason that personal computers have become so popular and useful. I remember when computers did not have this type of display. Finding your way around a computer system was difficult and tedious. Many people who had never had any contact with a computer were lost when trying to access any information and they would usually become aggravated and closed off to the idea that a computer could help them. The windows system became very popular because it presented the information in an intuitive way that was easy to see and understand.'''

<p class="MsoNormal">Chapter 6 Assigned Case #1 

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<p class="MsoListParagraphCxSpFirst" style="text-indent:-.25in;mso-list:l4 level1 lfo5"> 1. In what ways could Netflix visualize movie ratings, preferences, or trends to provide its subscribers with additional “movie intelligence”?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo5"> ·         '''Netflix already has a rating system in place. People are able to rate a movie or tv show and a 5 star rating system is displayed on the screen when you select a title. It also has a separate genre of movies that are selected by people on facebook. There is even a column of movies that are selected from using information about what you have watched in the past. As you rate more and more movies and tv shows, the system will learn more about you and pick movies and tv shows that it thinks you may enjoy. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo5"> 2. What are the pros and cons of having the winner of the Netflix Prize share the improved Cinematch method?

<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space: auto;text-indent:-.25in;mso-list:l4 level2 lfo5"> ·         '''The pro is that Netflix is able to use the method and understand how it works. The con is that other companies are also able to view how the method works and use that method. '''

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-.25in;mso-list:l4 level1 lfo5"> 3. Describe another problem in business or society that could utilize an approach similar to that for winning the Netflix Prize (i.e., a contest that anyone can try to solve).

<p class="MsoListParagraphCxSpLast" style="margin-left:1.0in;mso-add-space:auto; text-indent:-.25in;mso-list:l4 level2 lfo5"> ·         '''There are several problems in businesses and society that can utilize a similar approach. An example of this could be the use of kids submitting projects in science fairs that aim at answering currently unanswered science questions. '''

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